Last week I was working with a new potential client and they were trying to explain their commission structure... and couldn't. It reminded me of the important thing I learned a couple of years ago. Keep it simple. It's harder to build something (like software) and make it simple than to flood it full of features and make it difficult. They call it "the sophistication of simplicity". Why do we over complicate things? We can't motivate people with a commission structure we can't even explain.…Continue
As I sit here thinking about how much the beauty industry has changed in 26 years … some of the most important things never change. Growing your business by focusing FIRST on EXISTING clients BEFORE focusing on bringing in NEW clients (which we have a history of only retaining 35% of anyway (more on that in a future post)).
The easiest way to increase revenue in the next 60-90 days is by creating a culture around prebooking. The goal should be to get clients to book their next…Continue